Good design starts with paying attention. To people, to stories, and to the details that make things interesting. That’s the red thread that binds my work.
I’m Shadi, a Geneva-born graphic designer and creative director based in Amsterdam. For almost a decade, I’ve collaborated with leading brands and publishers to shape content ecosystems. Fluid between print and digital, my process is one rooted in holistic creative thinking.

Having worked both agency and in-house, I understand how to translate purpose into design at every level. No matter the industry, there’s a story waiting to be told well. I'm passionate about elevating all narratives – from single publications to total creative direction.